Staging

Why do I need to stage; my house will sell itself……

I hear this all time.

“I don’t think my  house needs staging.  Just get people in the door; it will sell itself” 

This kind of thinking won’t get your house sold! Why? Staging is Marketing.  I’ll say it again.  Staging is Marketing.  Staging is the EMOTIONAL hook that get’s buyers excited about your property.  

Staging is about selling a LIFESTYLE that buyers want. 

Barb Schwarz says, “You’ve got to detail your house the way you’d detail your car” and you know what? She’s right! 

I mean, what are the chances someone is going to buy your car if it’s grungy and broken down, full of  kids toys and smells like McDonalds? 

You KNOW that in order to get the best price for your car (or to sell it at all), you need to detail it. Guess what?  The same thing applies to your house.  If you want the best possible price for your house which is a MUCH bigger investment than your car…..you’ve GOT to detail it.  You’ve got to Market it. You’ve GOT TO STAGE IT.

jennifer morgan, ASP, IASHP